Our Creative Founders.
Our team is made up of curious minds, passionate about building soulful brands and crafting every touchpoint with intention.
We believe in collaboration, critical thinking, and clear processes. With expertise in branding, visual design, and experience design, we create solutions that resonate and last.
Founders
Lorena Ayala
I’m a Visual Communication and UX/UI Designer with over 10 years of experience.
I’ve worked on branding and digital design projects for regional and international brands across B2B and B2C environments. As a consultant, I help teams create clear, accessible, and meaningful visual experiences, applying methodologies like Design Thinking to craft human-centered solutions.
Founders
Valeria Ruggieri
I’m a Visual Communication Designer with over ten years of experience.
I lived in New Zealand for almost a decade, which shaped a global and adaptable professional perspective. I’ve collaborated with clients from around the world—ranging from agencies and small businesses to multinationals like Nestlé, Blackmores, and Nuzest.
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